AGENCY • cultholdings

Fiscal Mania

A curated visual identity showcase and design retrospective for Fiscal Mania.

About

Brex and Better Half have built Fiscal Mania, a custom arcade cabinet and original game in which the player, cast as a CFO, pilots an AI agent through a full fiscal year. Instead of firing weapons, the player dodges expenses, unpaid invoices and audits across four quarters, ending in a showdown with Operational Drag, the friction Brex exists to remove. A built-in camera turns each player into a pixel avatar, and a live leaderboard tracks the fastest runs. The microsite launches October 22, followed by a social reveal of the cabinet on October 23. The game then goes live in person, first at a New York pop-up on October 26 with open play, swag and catering, and then at a San Francisco launch party on November 5 featuring both arcade cabinets, a DJ, themed cocktails, ping pong, a candy bar, selfie stations and trophies for the top scorers.

Collaborators

Client cultholdings

With Alyssa Bonanno

Agency cultholdings

Discipline creative-direction, logo-design, visual-identity, typography-design, ux-design, ui-design, digital-product, web-design, design-systems, creative-technology, environmental-graphics, experiential, industrial-design, advertising-campaigns, content-strategy

Credits Creative Credits Agency: Better Half / Cult Holdings Client: Brex Project: Fiscal Mania Chief Strategy Officer: Alyssa Bonanno Mayer Chief Creative Officer: Will Mayer Creative Direction: Joe Haddad Creative Strategy & Worldbuilding: Bec Hac Creative Technology: Hugh Kavanaugh Design Direction: Edward Tsao Director of Operations: Kim Kim Xayyalath Additional Creative & Production: Better Half / Cult Holdings Team Production Partners Game Development & Arcade Cabinet Fabrication: Studio AM Microsite Development: Gardener Event Production: Four Four Entertainment Custom Trophy Fabrication: Hi Touch

Year 2026

Project Links

@logos.ai ↗ drive.google.com/drive/folders/1jDt0h0bwJmV9TakbSKyl9phxbtUiv3GC?usp=sharing ↗

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