AGENCY • EightySeven

Purée Juice Bar

A curated visual identity showcase and design retrospective for Purée Juice Bar.

About

Purée Juice Bar by EightySeven

When Dyala and Kaveh took over @pureejuice, a D.C. favorite since 2011, every decision came with a quiet question… are we allowed to change this?

So the logo came last. First, we put words to what regulars felt, but nobody had written down. That became the brand, and the brand became how they decide.

Warmer, brighter identity, voice, packaging, and stores came first. Then the same thinking went into how people order, how regulars get rewarded, and how it feels to walk in.

"EightySeven didn't just create a beautiful brand identity. They helped us articulate the soul of our business."
Dyala Madani, Owner & CEO

Photos by @birch and @chrisdelta
Brand Support by @erika.park

Collaborators

Client EightySeven

With Maxwell Billings

Agency EightySeven

Discipline branding, motion, design-systems, packaging-design

Year 2026

Project Links

@eightyseven.design ↗ www.dropbox.com/scl/fo/bz1zcfijuvhx1jycllx39/APB78yR-j72qoVEIIy3Ywhk?rlkey=m28fqm7jo00jwxu3fjx038d8d&dl=0 ↗

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