AGENCY • Union Atelier

RUNIX

A curated visual identity showcase and design retrospective for RUNIX.

About

RUNIX is a professional tire manufacturer designed for drivers who expect more—from performance and durability to the experience of every mile. The brand is built on the belief that driving is a continuous pursuit of progress, precision, and possibility.

The identity centers on the letter N, the core of the RUNIX name. N represents heightened driving perception and limitless growth, where performance and momentum are amplified to the power of N. Transformed into an upward-extending linear mark, N conveys speed, progression, and an uncompromising drive to move forward without limits.

N also becomes part of the verbal identity through “ON N ON” (on and on), reinforcing endurance and continuous exploration. The phrase strengthens brand recognition while creating flexible opportunities for future messaging, such as “KEEP EXPLORING, ON N ON.”

Visually, bold fluorescent green communicates energy, motion, and high performance. Dynamic layouts and motion-driven graphics further express RUNIX’s relentless spirit. A custom typeface, designed with sharp and powerful forms, extends across the logo, slogans, tire models, and product specifications to create a cohesive identity across every touchpoint.

To bring the brand to life, we created a dedicated ATV for performance demonstrations and promotional films. Its body design translates RUNIX’s dynamic geometric language into a physical expression of speed, energy, and adventure—making the vehicle a powerful ambassador of the brand’s performance-driven spirit and its commitment to keep moving ON N ON.

Collaborators

Client Union Atelier

With Union Atelier

Agency Union Atelier

Discipline branding, webDesign, brand-strategy, visual-identity

Year 2026

Project Links

@ua.branding ↗

Illustrator .AI Vector Verified

VERIFIED ARCHIVE