AGENCY • Josh Nathanson

Mía

A curated visual identity showcase and design retrospective for Mía.

About

Sweet by nature, not by design. The idea that shaped @dennis.studio_’s rebrand of @mia.cane.juice.Sugarcane juice has been refreshing people across Asia, Latin America, Africa and the Caribbean for centuries, but in the US it’s still hard to find.The challenge was the stereotype. Plenty of people hear “sugar” in sugarcane and assume it’s bad for you, and that has held the category back. Working with strategic partner @vandals.pro, we developed a brand identity that breaks that perception and set Mía up as everyone’s favourite natural indulgence.The idea that Mía is for “your perk-up between moments” gave us licence to build a visual identity full of energy. The logo takes its form from sugarcane itself, with each letter shaped like a stalk. The offset shadow borrows from the signage you see across Southeast Asia. Together they give the wordmark the same hit of energy as that first sip.

Collaborators

Client Josh Nathanson

With Josh Nathanson

Agency Josh Nathanson

Discipline brand-strategy, tone-of-voice-messaging, brand-architecture, creative-direction, art-direction, logo-design, visual-identity, brand-guidelines, typography-design, iconography, web-design, packaging-design

Credits CD @josh_nathanson , Design @marinacollcoll, Design @almamariscal_, PM @osvamch, Strategy @vandals.pro, Photos @garnishstudios, Social media @seenandsharedmarketing

Year 2026

Project Links

@logos.ai ↗ drive.google.com/drive/folders/1dw9SDItPwWSdXwDE4sLjUf5GSCpfi451?usp=sharing ↗

Illustrator .AI Vector Verified

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