AGENCY • @widelab.co

MECHA

A curated visual identity showcase and design retrospective for MECHA.

About

Mecha is a private equity and robotics firm that acquires legacy industrial businesses in recycling, logistics and wellness, and turns them into high-tech, automated leaders. The brand had to speak to institutional investors, industrial business owners and elite engineering talent at once, in a category with no established visual conventions. We started with strategic workshops, defined the positioning and wrote future-proof headlines and claims. The visual directions followed directly from those decisions, merging the restraint of venture capital with an industrial, robotic edge: isometric technical illustrations, dithered imagery of real machinery, and an editorial serif paired with a clinical grotesque.

Contributors
Studio: Widelab @widelab.co
Wordmark: Artur Zawiasiński @blubrystudio
Strategy: Artur Zawiasiński @blubrystudio
Brand design: Artur Zawiasiński @blubrystudio, Grzegorz Leśniewicz @lesniewicz.pl
Visuals: Grzegorz Leśniewicz @lesniewicz.pl
Motion: Michał Topolewski
Web design: Grzegorz Leśniewicz @lesniewicz.pl
Webflow: Krzysztof Kostyra, Sławomir Buczyniak

Collaborators

Client @widelab.co

With Grzegorz Leśniewicz

Agency @widelab.co

Discipline branding, webDesign, motion, brand-strategy, logo-design

Year 2026

Project Links

@widelab.co ↗

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