House of Falak
A great fragrance is much more than just the scent. It’s the thought, the story and the approach behind its creation that makes it memorable. We truly believe that a great fragrance starts with its aroma and ends with a myriad of memories and experiences enabling your senses to be stirred. The biggest ingredient common in every fragrance they create is emotion. The fragrances start with the aroma, flirt with your memories, and find a place to settle down in your heart. This fragrance journey lets you dive deeper than the surface of its aroma to create your own story.
The core challenge was to compete with the existing international perfume brands and making the target audience aware about the FALAK Fragrance Story.
To create the brand identity for FALAK Fragrances and packaging.